Vanilla Moon is committed to making an impact through socially conscious entrepreneurship
Empathy is the bedrock of our impact initiative. We support The Angels Network, a group that inspires people to “pay it forward”. It is based on the idea that everybody has something of value that they can contribute. This creative resource rearing inspires us to donate hundreds of pairs of shoes annually, doing what we can to pay it forward.
We are also committed to making healthcare accessible to those in need. Through the Dukh Bhanjan Trust we grant medical aid to destitute, rural families who come to Delhi’s hospitals seeking medical care. Further, we participate in the Rotary Foundation’s Maternal and Child Health Program in providing cochlear implants for hearing impaired individuals.
As a women’s brand, we are particularly conscious of women who need and deserve a voice. Through the South Asian Women Foundation - India (SAWF-IN), we support a Dalit women’s leadership programme in Chitrakoot, Uttar Pradesh. This programme, led by Diya Welfare Trust, works at a grass root level to strengthen Dalit women’s leadership. By intervening in cases related to violence and providing other support to access justice, Diya is working towards creating strong feminist leadership at the village level.
We believe in equality of access and opportunity, and are a proud ally to gender non-conforming individuals. We host an annual charity sale and donation drive in celebration of transgender communities. We are committed to supporting the Mitr Trust and their initiative ‘Bold,’ which is India's first transgender modeling agency.
We try to keep our environmental impact to a minimum. Through Texool, we have made shoe bags that are upcycled from discarded hotel linen. Our paper and canvas shopping bags are designed for reuse, and are recyclable. We are mindful of how we segregate waste and have adopted rain water harvesting facilities at our factories. Our stores are completely free of single use plastic. We also collaborate with Chintan, a leading environmental justice organization that keeps us moving in the right direction towards sustainability.
We are focused on the legacy that we as a society will create. It is to this end that Vanilla Moon supports the Teach for India Fellowship. Teach for India provides quality education for India’s disadvantaged children. The Fellows are among our country’s brightest college graduates and working professionals, who commit two years to teaching in low-income, under-resourced schools. In addition, we support the Delhi Council of Child Welfare in providing mainstream education to vulnerable children at the Palna Home. We are proud to be a part of these initiatives.